Evaluation questions

Overall, your coursework will be marked out of a total of 100:

20 marks for research and planning.
60 marks for the actual film opening.
20 marks for the evaluation.

You will be presenting your evaluations individually and uploading the presentation to your blog. We'll also do a group evaluation on your DVD as a Director's commentary.

The evaluation is formed from your responses to 7 stimulus questions:

• In what ways does your media product use, develop or challenge forms and conventions of real
media products?

• How does your media product represent particular social groups?

• What kind of media institution might distribute your media product and why?

• Who would be the audience for your media product?

• How did you attract/address your audience?

• What have you learnt about technologies from the process of constructing this product?

• Looking back at your preliminary task, what do you feel you have learnt in the progression from
it to the full product?

The bullet pointed questions are taken directly from the OCR A Level specification and are the same for everybody. I'm going to create a separate post for each question to give you some guidance.

The mark scheme for the evaluation also has 4 levels. The 'excellent' level is as follows:

Level 4 16–20 marks

• Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Excellent ability to refer to the choices made and outcomes.
• Excellent understanding of their development from preliminary to full task.
• Excellent ability to communicate.
• Excellent skill in the use of digital technology or ICT in the evaluation

More soon on the 7 questions.