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Wednesday, 21 April 2010

Evaluation questions

Overall, your coursework will be marked out of a total of 100:

20 marks for research and planning.
60 marks for the actual film opening.
20 marks for the evaluation.

You will be presenting your evaluations individually and uploading the presentation to your blog. We'll also do a group evaluation on your DVD as a Director's commentary.

The evaluation is formed from your responses to 7 stimulus questions:

• In what ways does your media product use, develop or challenge forms and conventions of real
media products?

• How does your media product represent particular social groups?

• What kind of media institution might distribute your media product and why?

• Who would be the audience for your media product?

• How did you attract/address your audience?

• What have you learnt about technologies from the process of constructing this product?

• Looking back at your preliminary task, what do you feel you have learnt in the progression from
it to the full product?

The bullet pointed questions are taken directly from the OCR A Level specification and are the same for everybody. I'm going to create a separate post for each question to give you some guidance.

The mark scheme for the evaluation also has 4 levels. The 'excellent' level is as follows:

Level 4 16–20 marks

• Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Excellent ability to refer to the choices made and outcomes.
• Excellent understanding of their development from preliminary to full task.
• Excellent ability to communicate.
• Excellent skill in the use of digital technology or ICT in the evaluation

More soon on the 7 questions.

What needs to be on your blog

BLOG – WHAT EVIDENCE OF RESEARCH AND PLANNING IS NEEDED?

1. Initial Ideas (You filled in a paper handout for this)
2. Textual Analysis of the opening sequence of a film in a similar genre to your own.
3. Second textual Analysis of the opening sequence of a film in a similar genre to your own.
4. Third textual analysis that focuses on narrative codes – hermeneutic and proairetic primarily.
5. Any evidence that shows that you researched your target audience – questionnaires and results including charts etc. Also anything that you found out online about who may be your target audience.
6. Any evidence into thought/research into costume and props.
7. Location shots – ideally these should be accompanied by comments about each location – such as issues with lighting/sound/members of the public/permissions needed etc.
8. Shooting schedule.
9. Storyboards – I need paper copies of these too.
10. Script or screenplay (if relevant).
11. Your preliminary task and your evaluation of it.
12. Health and safety stuff.
13. Updates of progress – not essential but they will provide evidence of your time management.

Remember that there is a part of the mark scheme that is assessing your ICT skills in terms of the way that you are able to present this work.

The mark scheme is arranged over 4 levels. Level 4 is excellent. These are the criteria:

Level 4 16–20 marks
• There is excellent research into similar products and a potential target audience.
• There is excellent organisation of actors, locations, costumes or props.
• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
• Time management is excellent.
• There is excellent use of digital technology or ICT in the presentation.

Also – please bear in mind what I said to you a while back – your blog should be visually stimulating – the more images, video and audio that accompanies the text, the better.

Monday, 12 April 2010

In School

I'm in school tomorrow (Tuesday) between about 10 and 2 if you need to come in to get on a MAC or to get my help with anything.

I'm available on first class a lot of the time too.